I partnered with Liane V, who has a community of over 4.5 million followers, to evolve her beauty brand as she expanded into ponytail extensions. The rebrand introduced a refined, timeless identity designed to feel both elevated and attainable—positioning the extensions as a luxury-within-reach solution for effortless glamour. The updated visual language balanced sophistication with approachability, empowering her audience to feel confident and beautiful every day.