LAVE SKINCARE

Creative Role

Art Direction, Social Media Content Creator, Designer & Product Photographer

About LAVE

When celebrity model and musician Don Benjamin—whose influence reaches over 2 million followers—set out to launch a skincare line, he wanted more than just another product on the shelf. He envisioned a brand that would break through the clutter and connect with people living active, expressive lifestyles like his own. Partnering with him, I helped translate that vision into a bold identity and product story that stood apart in the beauty space, designed to resonate with both his personal audience and a wider market.