SWIFFER COMMERCIAL - COME ON OVER

Creative Role

Creative Director/Copywriter

Key Message

Lets you pretend to be a responsible adult who’s got it all together.

Target Audience

All genders, 18-28, from college aged to first or second job holder. They have a small budget and they live on their own or with roommates. They don’t like to clean and leave it until the last minute. Only does the bare minimum.