TREK AD CAMPAIGN

Creative Role

Art Direction, Copywriting, & Design

The Campaign

It’s hard getting older. Your body isn’t the same. Things you use to do on your mountain bike are no longer an option. Climbing hills, going long distances, and even falling, are becoming more challenging as the years go by. You shouldn’t have to give up what you love. Trek’s Powerfly campaign shows men that it is okay to use electric mountain bikes if it gets you where you want to be.